Lokoman Café
Date
27 August, 2024
Client
LoKoman Cafe
Category
Branding
Location
Girgaon, Mumbai
Deliverables: Brand Identity System, Menu Engineering, Print Collateral, Apparel Design (Uniforms), Environmental Graphics.
Core Challenge: Category Creation & Cultural Translation.
The Challenge
KVN Lumiere needed its product story told consistently across three very different formats — a website, a product catalogue, and a company video for the exhibition floor — without those pieces looking like they came from three different teams.
Strategic Approach
We treated the website, catalogue, and company video as three expressions of one identity, not three separate projects run in parallel.
- Established a shared visual language before starting any individual deliverable, so web, print, and video stayed aligned by design rather than by coincidence
- Built the company video specifically for the higher-attention, in-person context of a trade show floor, rather than repurposing a generic corporate video
- Sequenced the catalogue and website builds to share photography, copy, and layout logic
Key Deliverables
- Website design and development
- Product catalogue design
- Company video production and editing
- Exhibition-ready video content for trade show presentation
Business Impact
- Gave KVN Lumiere one consistent visual identity across web, print, and video
- Equipped the sales team with a company video built specifically for the trade show floor
- Replaced ad hoc materials with a coordinated set of assets designed to work together
They gave our unknown product a face and a voice — and bridged the culture gap perfectly.
Founder
LoKoman Café