Lokoman Café
Date
27 August, 2024
Client
LoKoman Cafe
Category
Branding
Location
Girgaon, Mumbai
Deliverables: Brand Identity System, Menu Engineering, Print Collateral, Apparel Design (Uniforms), Environmental Graphics.
Core Challenge: Category Creation & Cultural Translation.
Sourced through interior design firm Designopedia, Dessert Factory needed its blend of classic flavours and modern indulgence translated into a complete brand experience — one that had to work as convincingly on a food package as on a menu or in a photograph.
We built one brand system first, then applied it consistently across packaging, menus, and photography, rather than treating each as a separate creative brief.
- Defined the core brand identity before touching packaging or menu design, so every downstream asset stayed on-brand by construction
- Directed styled photoshoots specifically to match the packaging and menu design system, not as a standalone creative exercise
- Managed print production directly to protect colour accuracy and quality across packaging and collateral
- Complete brand identity design
- Food packaging design
- Menu design
- Styled food photoshoots
- Print production management
- Delivered one cohesive brand experience across packaging, menus, and photography rather than disconnected assets
- Gave the brand a visual identity that communicates creativity and comfort at every customer touchpoint
- Extended the studio’s relationship with referral partner Designopedia into a full production engagement