Lokoman Café
Date
27 August, 2024
Client
LoKoman Cafe
Category
Branding
Location
Girgaon, Mumbai
Deliverables: Brand Identity System, Menu Engineering, Print Collateral, Apparel Design (Uniforms), Environmental Graphics.
Core Challenge: Category Creation & Cultural Translation.
The Challenge
Al Saqr competes for enterprise finance clients in a market where the company profile is often the first document a prospective client reads before a meeting — it had to signal market leadership on sight.
Strategic Approach
We designed the company profile as a credibility document first and a design object second — every layout choice had to reinforce market leadership.
- Structured the profile around the sequence a prospective enterprise client actually reads: credentials, services, then proof
- Used a restrained, premium visual language suited to enterprise financial services rather than a more expressive consumer-brand style
- Built the document to work equally well printed for a boardroom meeting or shared as a PDF
Key Deliverables
- Company profile design
- Visual communication of accounting and financial service offerings
- Professional, credibility-first design system
Business Impact
- Gave Al Saqr a company profile built to open enterprise-level conversations, not just describe services
- Positioned the firm’s professionalism and credibility visually, ahead of any sales conversation
- Delivered a polished document usable across pitches, partnerships, and client onboarding
They gave our unknown product a face and a voice — and bridged the culture gap perfectly.
Founder
LoKoman Café