Lokoman Café
Date
27 August, 2024
Client
LoKoman Cafe
Category
Branding
Location
Girgaon, Mumbai
Deliverables: Brand Identity System, Menu Engineering, Print Collateral, Apparel Design (Uniforms), Environmental Graphics.
Core Challenge: Category Creation & Cultural Translation.
The Challenge
Sourced through Praabhaov agency, Baar Baar Dhaba needed the energy that actually makes people stop on the Mumbai–Pune Expressway translated into a social media presence that could reach people before they even got in the car.
Strategic Approach
We built the content calendar around the dhaba’s actual in-person energy, translating a physical experience into a format built for scrolling.
- Developed a recurring content calendar mixing static posts, video, and reels rather than relying on one format
- Captured the dhaba’s specific personality — loud, fun, a genuine expressway destination — rather than generic F&B social content
- Ran content on an ongoing cadence rather than a one-off campaign, to build sustained engagement
Key Deliverables
- Social media strategy and content calendar
- Static post design
- Video and reel content production
- Ongoing content execution
Business Impact
- Captured the dhaba’s in-person energy in a format built for scrolling, not just driving past
- Positioned the brand as a destination stop rather than just a rest point on the route
- Replaced ad hoc posting with a structured content calendar
They gave our unknown product a face and a voice — and bridged the culture gap perfectly.
Founder
LoKoman Café