Baar Baar Dhaba
Date
27 August, 2024
Client
Logistic Company
Category
Development
Location
New York, USA
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Baar Baar Dhaba is built around the experience of stopping on the Mumbai–Pune Expressway. The challenge was to bring that energy into social media and give the brand a consistent presence for people who might decide where to stop before starting their journey.
- We built a recurring content calendar around the real personality of the dhaba rather than generic food content.
- The mix included static posts, videos and reels so the brand had different ways to communicate with its audience.
- Content was planned as an ongoing programme rather than a one-off campaign, giving the brand a more consistent publishing rhythm.
- Social media strategy and content calendar
- Static post design
- Video and reel content
- Ongoing content execution
The work gave Baar Baar Dhaba a more structured social presence and helped translate the experience of the physical location into content designed for digital audiences. The brand could communicate itself as a destination rather than simply a stop on the route.
