Contemporary Home Interior
Client
L&T Realty (Larsen & Toubro)
Agency Partner
The Brand Saloon, Mumbai
Role
Technical maintenance and development lead (retainer)
Core Challenge
Shopify (custom Liquid coding)
Digital Eyedeas provides ongoing technical maintenance and rapid landing page development for enterprise websites. This case study covers our retainer partnership with The Brand Saloon, managing L&T Realty’s Azure-hosted WordPress site.
L&T Realty’s brand is built on engineering credibility, and its website — the primary engine for a significant share of its lead generation — has to reflect that same reliability. The Brand Saloon needed a technical partner who could manage two things at once: a heavy custom WordPress build on Microsoft Azure that demands specialist knowledge to secure and optimize, and the pace of real estate marketing, where new launches and offers need landing pages live almost immediately.
We functioned as the technical custodians of the L&T Realty digital asset, embedded directly in the agency’s workflow rather than operating as an outside vendor.
- Ran daily health checks on the Azure hosting environment to keep server resources ready for traffic spikes around major launches
- Built a rapid-deployment pipeline for campaign landing pages — from a 2BHK launch in Powai to a commercial project in Bangalore — coded fast without destabilizing the main site
- Shifted maintenance from reactive to proactive: routine security patching, plugin updates and database optimization to keep the site always on
- Ongoing Azure hosting management
- Rapid-deployment landing page pipeline
- Proactive security and performance maintenance
- Maintained 100% campaign uptime — every landing page deployed handled high-volume ad traffic with zero downtime, so no ad spend was lost to technical failure
- Freed The Brand Saloon to focus on strategy and creative, with the technical backend fully handled
- Maintained compliance and security standards expected of a Larsen & Toubro-scale conglomerate