DBS Bank & The Times of India

Date

27 August, 2024

Client

Logistic Company

Category

Development

Location

New York, USA

DBS Bank & The Times of India

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The Challenge

The project brought together 81 years of Times of India headlines, photographs and historical moments, from 1940 to 2021, into a single premium publication for DBS Bank. The challenge was to organise a huge amount of archival material without making the book feel crowded or difficult to read.

What We Did

We treated the publication as an editorial story rather than a collection of pages. Typography and grid structures changed with the different eras, archival material was carefully restored for clarity, and major moments were given larger spreads so the narrative could breathe.

Key Deliverables
Outcome

The finished publication became a high-end historical record. Copies were presented to Prime Minister Narendra Modi and Sachin Tendulkar, and the project strengthened our role as an execution partner for detailed, high-prestige print work.