Desai Haribhakti Consulting (DHC)
Client
Desai Haribhakti Consulting (DHC)
Agency Partner
Avian WE, Mumbai
Event
21st World Congress of Accountants — Mumbai, Nov 18–21, 2022
Role
Strategic content partner (overflow)
Digital Eyedeas creates exhibition and event marketing assets for B2B and financial services brands. This case study covers how we supported Desai Haribhakti Consulting’s presence at the 2022 World Congress of Accountants, in partnership with Avian WE.
WCOA came to India for the first time in its 118-year history, hosted by ICAI in Mumbai around the theme “Building Trust, Enabling Sustainability.” For Desai Haribhakti Consulting, this was home-turf advantage they couldn’t waste against a room full of global competitors. Avian WE needed creative that could match the gravity of the event and be produced at speed — enough exhibition and social assets, world-class in quality, to engage both in-person and virtual delegates.
We treated the digital campaign as an extension of the physical exhibition booth, so DHC’s online presence carried the same authority as its stand.
- Built social creative around the congress theme, translating DHC’s consulting services into clear, trust-first messaging for a global audience
- Produced dynamic video loops for the exhibition stall, since static graphics disappear in a crowded convention hall
- Formatted a parallel set of assets for virtual attendees, so hybrid delegates received the same brand experience as those on-site
- Exhibition motion graphics
- Social media creative (theme-aligned)
- Hybrid-format video assets
- Supported DHC in engaging delegates from more than 100 countries
- Delivered one consistent visual voice from LinkedIn to the venue's LED screens
- Extended the studio's track record with Avian WE on high-stakes B2B events