General Electric (GE)
Client
General Electric (GE)
Agency Partner
Edelman PR, Bangalore
Role
Strategic execution lead (overflow partner)
Core Challenge
Translating corporate strategy into engaging visual stories
Digital Eyedeas partners with global brands and their agencies on internal communications design and corporate culture storytelling. This case study covers how we worked with Edelman PR to humanize General Electric’s internal branding for its Bangalore workforce.
At GE’s scale, internal communication tends toward the sterile — memos rather than moments. Edelman PR needed to close two specific gaps: new leadership needed an introduction that felt personal, not corporate; and GE’s Corporate Social Responsibility work needed a physical presence in the Bangalore office that moved employees beyond spreadsheets and into a story they could see and feel.
As the specialized creative arm supporting Edelman, we worked inside GE’s global brand guidelines while adding visual energy calibrated for the Indian workforce — building one consistent identity from inbox to hallway.
- Designed a leadership introduction series that presented new executives through their journey and values, not just their title
- Converted office walls into CSR storytelling — infographic-driven displays that made GE’s community and environmental impact legible at a glance
- Extended the same visual language into internal email campaigns, so the message looked identical on a laptop screen and a cafeteria wall
- Leadership narrative series
- CSR impact wall (environmental graphics)
- Internal digital campaign assets (emailers)
- Delivered assets Edelman presented to their global client with confidence
- Gave new leadership a warmer, faster path to employee buy-in
- Turned a standard office corridor into a visible reminder of why the work matters