Lokoman Café
Date
27 August, 2024
Client
LoKoman Cafe
Category
Branding
Location
Girgaon, Mumbai
Deliverables: Brand Identity System, Menu Engineering, Print Collateral, Apparel Design (Uniforms), Environmental Graphics.
Core Challenge: Category Creation & Cultural Translation.
The Challenge
Lamka Infratech needed to showcase Meadow’s Galleria Mall, its Lucknow development, in a way that captured both its retail offerings and its atmosphere — a task that called for photography as strong as the copy.
Strategic Approach
We built the catalogue around photography first, treating the mall’s atmosphere as the actual product being sold, not just its floor plan.
- Directed the photoshoot with Sangeet Kaushik specifically to capture the mall’s retail energy and design, not just documentary product shots
- Built an editorial layout blending storytelling with the commercial information a leasing or promotional audience needs
- Designed the catalogue to function for both prospective tenants and retail customers
Key Deliverables
- Photography-driven catalogue design
- Photoshoot direction, led by photographer Sangeet Kaushik
- Editorial layout blending storytelling with commercial information
Business Impact
- Gave Lamka Infratech a catalogue that sells the mall’s atmosphere, not just its floor plan
- Positioned Meadow’s Galleria Mall with the visual polish expected of a premium retail destination
- Delivered a reusable sales and marketing asset for leasing and promotional use
They gave our unknown product a face and a voice — and bridged the culture gap perfectly.
Founder
LoKoman Café