Lokoman Café
Date
27 August, 2024
Client
LoKoman Cafe
Category
Branding
Location
Girgaon, Mumbai
Deliverables: Brand Identity System, Menu Engineering, Print Collateral, Apparel Design (Uniforms), Environmental Graphics.
Core Challenge: Category Creation & Cultural Translation.
The Challenge
Recity’s “Hilldari” plastic waste management initiatives in Nainital and Mussoorie generated real, measurable community impact — but that impact lived in raw data and scattered success stories rather than a document stakeholders could actually engage with.
Strategic Approach
We approached the report as a piece of journalism built from Recity’s own data, not a standard corporate template with numbers dropped in.
- Restructured raw initiative data from Nai nital and Mussoorie into a narrative arc rather than a flat statistical summary
- Built data visualizations specific to the Hilldari initiative’s actual metrics, rather than generic infographic templates
- Designed the report to work for funders skimming for headline results and for readers wanting the full story
Key Deliverables
- 2021 quarterly report design
- Data visualization and infographic design
- Editorial narrative structure for on-ground success stories
- Sustainability and CSR reporting design
Business Impact
- Turned raw environmental data into a report stakeholders could read as a story, not a spreadsheet
- Gave Recity a document that visibly demonstrated its sustainability commitment to funders and partners
- Established a reusable design framework for future quarterly reporting
They gave our unknown product a face and a voice — and bridged the culture gap perfectly.
Founder
LoKoman Café