Lokoman Café
Date
27 August, 2024
Client
LoKoman Cafe
Category
Branding
Location
Girgaon, Mumbai
Deliverables: Brand Identity System, Menu Engineering, Print Collateral, Apparel Design (Uniforms), Environmental Graphics.
Core Challenge: Category Creation & Cultural Translation.
Lighting technology sells on technical trust as much as design. Tridonic’s product data, delivered through partner Crysta LED, needed to present dense specifications clearly enough for engineers and buyers to make fast, confident decisions, without sacrificing visual polish.
We prioritized information hierarchy above visual style — for a technical buyer, finding the right specification fast matters more than a striking layout.
- Standardized a single template across the full product catalogue so technical buyers could compare specifications consistently
- Organized datasheets around the sequence an engineer actually needs — key specifications first, supporting detail after
- Balanced Crysta LED’s branding requirements with Tridonic’s own technical documentation standards
- Product catalogue design and development
- Technical datasheet design
- Organization and formatting of complex technical specifications
- Made dense lighting specifications scannable and easy to reference for technical buyers
- Gave Crysta LED a professional, consistent format for presenting Tridonic’s product range
- Balanced technical accuracy with visual clarity for a specification-driven purchase decision