Lokoman Café
Date
27 August, 2024
Client
LoKoman Cafe
Category
Branding
Location
Girgaon, Mumbai
Deliverables: Brand Identity System, Menu Engineering, Print Collateral, Apparel Design (Uniforms), Environmental Graphics.
Core Challenge: Category Creation & Cultural Translation.
The Challenge
Partnering with Jeet Films & Entertainment, the “Pussy Cat” music video album needed a publicity campaign and visual identity strong enough to stand next to the music itself — built around a single bold photoshoot rather than assembled after the fact.
Strategic Approach
We built the entire visual identity around a single photoshoot concept, so every piece of publicity material shared one consistent, deliberate look.
- Directed creative around photography by Sangeet Kaushik as the campaign’s visual anchor, rather than assembling graphics after the fact
- Designed launch materials to work across the platforms where a music video album would actually be promoted
- Coordinated closely with Jeet Films & Entertainment to keep the visual identity aligned with the music’s own tone
Key Deliverables
- Creative direction for the publicity campaign
- Launch material design
- Visual identity built around photography by Sangeet Kaushik
Business Impact
- Gave the album a visual identity that matched the ambition of the music itself
- Delivered publicity materials ready for launch across platforms
- Extended the studio’s entertainment-industry portfolio through partner Jeet Films & Entertainment
They gave our unknown product a face and a voice — and bridged the culture gap perfectly.
Founder
LoKoman Café