Aditya Birla Capital Digital (ABCD)
Date
27 August, 2024
Client
Logistic Company
Category
Development
Location
New York, USA
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Aditya Birla Capital was launching ABCD, a Super App bringing together UPI, loans, insurance and investments. The challenge was to explain a large and complex digital ecosystem at an exhibition without reducing it to a basic screen recording. The project also had a tight delivery timeline.
We focused on showing how the different features fit into real situations rather than simply listing functionality. We used 3D motion graphics to place app interfaces in spatial environments and connected product features with familiar human situations. The final 90-second film was refined through rapid iterations to keep the story clear and easy to follow.
- 90-second high-fidelity 3D exhibition film
- 3D visual metaphors and UI rendering
- Storyboard and narrative development
The film was used at the ABCD launch stall to explain the proposition to visitors. The approach was also positively received for bringing a more human and accessible quality to a fintech product.
