MSRDC
Date
27 August, 2024
Client
Logistic Company
Category
Development
Location
New York, USA
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.
The official publication for the 701 km Samruddhi Mahamarg needed to explain a major engineering project while also reflecting the cultural identity of the regions through which the expressway passes. It also had to work in both English and Marathi.
We balanced the engineering story with local history and visual culture. Warli motifs and Chhatrapati Shivaji Maharaj iconography were integrated into the visual system, while technical diagrams helped explain elements such as viaducts and animal underpasses. The bilingual grid was designed so that both languages could sit together naturally.
- Official bilingual coffee table book
- Cultural art direction and Warli visual integration
- Technical infrastructure diagrams and editorial design
The publication was unveiled during the expressway launch and received national broadcast coverage. It demonstrated our ability to manage detailed editorial, technical and culturally sensitive communication for a high-visibility government project.
