Pussy Cat
Date
27 August, 2024
Client
Logistic Company
Category
Development
Location
New York, USA
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For the ‘Pussy Cat’ music video album, the publicity needed to feel as considered as the music itself. Working with Jeet Films & Entertainment, the brief was to create a consistent campaign look built around a central photoshoot rather than a collection of unrelated promotional graphics.
- We built the visual direction around photography by Sangeet Kaushik so the campaign had one clear visual anchor.
- Launch materials were designed for the platforms where the album would actually be promoted.
- We worked closely with Jeet Films & Entertainment to keep the campaign’s visual language aligned with the tone of the music.
- Creative direction for the publicity campaign
- Launch material design
- Visual identity based on campaign photography
The campaign gave the album a consistent visual identity and a ready-to-use set of launch materials. It also added entertainment campaign work to our portfolio through the partnership with Jeet Films & Entertainment.
