Aditya Birla Capital Digital (ABCD)
Client
Aditya Birla Capital Digital (ABCD)
Agency Partner
Thought Swap Media, Mumbai
Role
Strategic motion partner (3D and visual storytelling)
Deliverable
90-second 3D exhibition film
Digital Eyedeas produces 3D motion graphics and visual storytelling for fintech and product launches. This case study covers how we built a 90-second exhibition film for Aditya Birla Capital’s ‘ABCD’ Super App with Thought Swap Media.
Aditya Birla was launching a “Super App” meant to unify UPI, insurance, loans and investments under one promise: “Everything Finance As Simple As ABCD.” A super app is hard to demonstrate at a live exhibition — screen recordings don’t hold attention. Thought Swap Media had a script and a tight deadline, but the early concepts explained features without capturing feeling; stakeholder feedback was clear that the film needed human warmth, not a spec sheet.
We shifted the brief from product demo to visual storytelling — showing why the app mattered in someone’s life, not just how it worked.
- Rendered app elements in 3D motion graphics to give the interface physical, premium weight that flat screenshots can’t deliver
- Rebuilt the storyboard around human moments — a family emergency, a dream purchase — connecting each feature to a reason someone would actually need it
- Iterated quickly under deadline pressure, moving past storylines that weren’t landing rather than defending them
- 90-second 3D exhibition film
- Storyboard and narrative redevelopment
- 3D motion graphics production
- Client specifically called out the emotional resonance and human tone of the final film
- Anchored the ABCD launch stall, communicating the "Simple as ABCD" positioning to a large exhibition audience
- Delivered a broadcast-quality asset on schedule, helping Thought Swap Media meet a high-profile client commitment