DSB Bank & Times of India (TOI)
Clients
DSB Bank; Times of India (TOI) Media House
Agency Partner
Tatparya Advertising, Mumbai
Role
Design lead and visual architect (overflow partner)
Scope
Premium coffee table book covering 81 years of Indian history
Digital Eyedeas designs premium editorial and coffee table book projects for enterprise and media clients. This case study covers how we partnered with Tatparya Advertising to turn 81 years of Times of India archives into a single luxury publication.
The Times of India archive holds millions of images and headlines spanning Independence, the 1983 World Cup, economic liberalization, and the digital age — the challenge wasn’t a shortage of material, it was an overload of it. The brief was to turn that volume into a single luxury artifact without it reading as a cluttered scrapbook. It needed to feel like a museum exhibition in print.
We treated the book as visual journalism rather than a layout exercise, building a design language that could carry 81 years of change without losing coherence.
- Built a grid system that evolved through the decades — classic typography for the 1940s shifting to sharp, modern layouts by 2021 — giving readers a physical sense of moving through time
- Restored archival clippings for legibility while preserving their vintage texture
- Established a strict visual hierarchy so landmark moments (1947, 2011) earned double-page spreads, letting key history breathe instead of competing for space
- Premium coffee table book (design and production)
- Archival image restoration
- Era-specific typographic system
- Delivered a limited-edition book presented to the Prime Minister of India and Sachin Tendulkar, along with senior industry leaders
- Established the studio's ability to handle high-prestige, zero-margin-for-error print work
- Created a lasting physical record of the bank's connection to India's growth story