Lokoman Café

Date

27 August, 2024

Client

LoKoman Cafe

Category

Branding

Location

Girgaon, Mumbai

Brand Identity Systems, B2B Strategic Positioning, B2C Consumer Design, High-End Packaging.

Deliverables: Brand Identity System, Menu Engineering, Print Collateral, Apparel Design (Uniforms), Environmental Graphics.

Core Challenge: Category Creation & Cultural Translation.

The Challenge

Landmark Music Company’s distribution network — distributors, dealers, and guest users — was running on manual, disconnected processes. Partnering with Monolithic Media, the brief was a single mobile app serving all three user types without becoming complicated for any of them.

Strategic Approach

We designed the app around three distinct user types — distributors, dealers, and guests — without letting that complexity slow any of them down.

  • Simplified onboarding with phone-number-based registration instead of a heavier account creation flow
  • Built direct ordering specifically for distributors and dealers, distinct from the guest experience
  • Layered in a festive deals and promotions module to give the app an ongoing reason to open, not just a transactional one
Key Deliverables
Business Impact
  • Gave Landmark’s distribution network a single digital channel for ordering, replacing manual processes
  • Simplified onboarding with phone-number registration instead of a heavier signup flow
  • Strengthened Landmark’s market reach with direct, self-serve access to deals and ordering for dealers and distributors
They gave our unknown product a face and a voice — and bridged the culture gap perfectly.
Founder
LoKoman Café
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