Lokoman Café
Date
27 August, 2024
Client
LoKoman Cafe
Category
Branding
Location
Girgaon, Mumbai
Deliverables: Brand Identity System, Menu Engineering, Print Collateral, Apparel Design (Uniforms), Environmental Graphics.
Core Challenge: Category Creation & Cultural Translation.
The Challenge
Germin8’s social analytics are only as compelling as their presentation. The brief was to turn real-time social data — top tweets, most-retweeted authors, trending topics — into something a live conference audience could read and understand at a glance.
Strategic Approach
We treated the live data itself as the content, building visualisations that update with what’s actually trending rather than static graphics.
- Built the WordPress blog and campaign microsite on shared infrastructure so both could launch together for the event
- Designed interactive data visualisations specifically for real-time social trends — top tweets, most-retweeted authors — rather than static charts
- Built the interface for a live conference audience scanning quickly, not a reader with time to study a report
Key Deliverables
- WordPress blog design and development
- Campaign microsite for Social Media Week Bangalore
- Interactive data visualisation design and development
- Real-time social trend displays
Business Impact
- Turned raw analytics feeds into a live, readable narrative for conference attendees
- Gave Germin8 a campaign platform built specifically for a real-time, high-attention event
- Demonstrated the studio’s ability to design for live data, not just static content
They gave our unknown product a face and a voice — and bridged the culture gap perfectly.
Founder
LoKoman Café