Lokoman Café
Date
27 August, 2024
Client
LoKoman Cafe
Category
Branding
Location
Girgaon, Mumbai
Deliverables: Brand Identity System, Menu Engineering, Print Collateral, Apparel Design (Uniforms), Environmental Graphics.
Core Challenge: Category Creation & Cultural Translation.
A vintage-inspired fashion campaign lives or dies in post-production. Translating a photoshoot with models Bhairavi Goswami and Priyanka Karunakaran, shot by Sangeet Kaushik, into a final collection with a consistent, nostalgic aesthetic required more than colour correction.
We treated post-production as the final creative decision, not a technical cleanup step — the vintage aesthetic was built in editing, not just captured in-camera.
- Directed retouching and editing specifically toward a consistent, nostalgic visual tone across the full collection
- Worked from Sangeet Kaushik’s original photography to shape a cohesive final look rather than correcting images individually
- Prioritised aesthetic consistency across the whole set over perfecting any single image in isolation
- Complete post-production process
- Photo retouching and editing
- Aesthetic direction for a vintage, nostalgic visual tone
- Delivered a final collection with a consistent, elevated aesthetic across every image
- Gave designer Pallavi Goyal campaign-ready imagery reinforcing her brand’s timeless positioning
- Demonstrated the studio’s post-production capability independent of the original photoshoot