Lokoman Café
Date
27 August, 2024
Client
LoKoman Cafe
Category
Branding
Location
Girgaon, Mumbai
Deliverables: Brand Identity System, Menu Engineering, Print Collateral, Apparel Design (Uniforms), Environmental Graphics.
Core Challenge: Category Creation & Cultural Translation.
The Challenge
Designopedia’s work speaks through space and material — translating that same elegance into printed brand collateral meant the materials themselves had to meet the design standards of the firm they represented.
Strategic Approach
We held the collateral to the same design standard Designopedia applies to its own architectural work — the materials had to represent that standard, not just describe it.
- Built one cohesive visual language across the company profile, lookbook, brochure, flyers, and stationery, rather than treating each as a separate deliverable
- Matched the collateral’s material and layout sensibility to the firm’s own architectural and interior design aesthetic
- Designed the set to work together as a single client-facing package, from first pitch to project handover
Key Deliverables
- Company profile design
- Lookbook design
- Brochure design
- Flyer design
- Stationery design
Business Impact
- Gave Designopedia a complete, cohesive set of brand materials matching their own design standards
- Created a visual language consistent enough to use across pitches, site visits, and client handovers
- Strengthened a relationship that has also brought referral projects — including Dessert Factory — into the studio
They gave our unknown product a face and a voice — and bridged the culture gap perfectly.
Founder
LoKoman Café